Results you can see.
Every bottle begins with an ingredient backed by research, and at a concentration where it truly works. Guesses big words and no guesswork Every just
Home / Our Story
Born in New York.
A manifesto
We believed good skincare shouldn't be complicated. It should be honest: Real ingredients, in real concentrations, and a routine you can stick to.
How it all began
A small lab in New York,
a simple question.
Meitalic was born out of a familiar frustration: shelves full of promising products, but too few with real results. We asked why the ingredients that estheticians and clinics rely on (glycolic acid, tranexamic acid, niacinamide) are not part of our daily at-home routine in a gentle, everyday way.
The answer became the MeitaBright series: nine products designed to work together, tested to GMP standards, and built so everyone can understand exactly what they are putting on their skin, and why.
Our Journey
so far.
01
The Lab
Developing the first formulas in New York, alongside cosmetic chemists and dermatologists.
02
The Ingredients
A selection of AHA and BHA acids, vitamins, and botanicals. Only those backed by research.
03
The Line
Launching MeitaBright: A complete five-step routine, from cleansing to hydration.
04
Home in Israel
A Hebrew storefront, personal WhatsApp service, and a rewards club for every purchase.
Our Promise
Our Standard,
on every label.
Manufactured to GMP standardsQuality control on every batch
Cruelty-freeCruelty-free from start to finish
Ingredients by their real namesNo buzzwords on the label
Gentle for daily useDermatologist tested
30-day trialNot in love? Return it
4.9★
Average rating
Out of 1,240 verified reviews
92%
See more even-toned skin
After 4 weeks of regular use
12K+
Global customers
Keep reordering
0
Animal testing
Cruelty-free from start to finish
Four ingredients. Real research.
Tranexamic Acid
Tranexamic Acid
Reduces pigment production, gradually brightening spots and melasma.
Glycolic Acid (AHA)
Glycolic Acid
Dissolves the bonds between dead skin cells to improve texture, radiance, and tone.
Niacinamide · B3
Niacinamide
Strengthens the skin barrier, balances oil, and minimizes the look of pores.
Alpha Arbutin
Alpha Arbutin
Gently brightens and works harmoniously alongside tranexamic acid for an even complexion.